Bet 365 have saluted Celtic’s 57 match unbeaten domestic run.
News that Twitter are considering increasing it’s character limit from 140 to 280 prompted the following tweet.
When you hear Twitter is increasing the character limit from 140 to 280, just to fit Celtic’s unbeaten record into a tweet. pic.twitter.com/s8vqmBtutA
â€” bet365 (@bet365) September 26, 2017
Much of the appeal of twitter is it’s short snappy approach which condenses messages.
News of an increase to 280 characters has brought a mixed response from users but is likely to be welcomed by advertisers.
Maintaining a strong profile on social networks is an essential part of any modern business with bookmakers especially prominent.
Keeping up to date with trends and topical issues is an important part of marketing with bookies keen to appeal to supporters of all clubs and sports.
Paddy Power seems to be an exception to that rule with the Dublin based bookie happy to poke fun at the failings of the club from Ibrox at every opportunity.